PM MATRU VANDANA YOJANA
Context:
- The Ministry of Women and Child Development has extended the special registration drive for PMMVY till 15 August 2025.
- Focus: Door-to-door awareness-cum-enrolment campaign by Anganwadi and ASHA workers.
- Objective: Ensure all eligible Pregnant Women & Lactating Mothers (PW&LM) are registered and benefit from the scheme.
ABOUT PMMVY
| Feature | Details |
| Launched | 2017 |
| Type | Centrally Sponsored Scheme |
| Under | Mission Shakti → Sub-scheme: Samarthya |
| Objective | Provide partial wage compensation, promote health-seeking behaviour, and improve maternal and child health outcomes |
| Mode of Payment | Direct Benefit Transfer (DBT) |
INCENTIVES OFFERED
| Child | Amount | Instalments |
| First Child | ₹5,000 | In two instalments |
| Second Child (Girl only) | ₹6,000 | In one instalment post-birth |
Progress So Far (As of July 31, 2025):
- 4.05 crore women have received at least one instalment.
- Total disbursed: ₹19,028 crore via DBT to Aadhaar-seeded bank/post office accounts.
TECHNOLOGY & IMPLEMENTATION
PMMVYSoft (Launched March 2023):
- Central digital platform for registration, tracking, and payments.
- Used by State/UT field officials for seamless implementation.
Digital Features:
- Aadhaar authentication via UIDAI.
- NPCI verification to ensure DBT success.
- Integrated Grievance Module.
- Toll-free multilingual helpline: 14408.
- Facial Recognition System (FRS) for Aadhaar-based biometric authentication.
- Due-list of potential beneficiaries for proactive enrolment.
Implementation Partners:
- Frontline Workers: Anganwadi Workers and ASHA Workers.
- Banking Partners: DBT-enabled, Aadhaar-seeded accounts via NPCI.
CHALLENGES & WAY FORWARD
- Aadhaar-related issues (linking, biometric mismatches).
- Low awareness in remote/rural regions.
- Delay in registration or instalments.
- Exclusion due to digital divide.
Way Forward:
- Strengthen door-to-door campaigns.
- Monitor backend failures (Aadhaar seeding/DBT errors).
- Expand PMMVYSoft analytics for real-time monitoring.
- Ensure timely grievance redressal via helpline and integrated modules.
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