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ARTH GANGA

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ARTH GANGA

CONTEXT:

  • Recently, the National Mission for Clean Ganga (NMCG), in partnership with the Himalayan Environmental Studies and Conservation Organisation (HESCO), has launched an initiative titled ‘Ganga Bhog – Gangotri Se Ganga Sagar Tak’.

  • The initiative, which was launched as part of the Earth Day celebrations, is yet another project under the ‘Arth Ganga’ concept of the Namami Gange programme.
  • The ‘Ganga Bhog’ initiative is centred on the ‘5 Ms’: maa (mother), mandir (temple), mitti (land), women and mota-anaj (millets).

ABOUT ARTH GANGA :

  • Arth Ganga is a sustainable economic model conceptualized under Namami Gange Programme to integrate people in the basin with Ganga Rejuvenation.
  • PM Modi first introduced the concept during the first National Ganga Council meeting in Kanpur in 2019

  • He urged for a shift from Namami Gange, the Union Government’s flagship project to clean the Ganga, to the model of Arth Ganga.
  • The latter focuses on the sustainable development of the Ganga and its surrounding areas, by focusing on economic activities related to the river.
  • At its core, the Arth Ganga model seeks to use economics to bridge people with the river.
  • Arth ganga strives to contribute at least 3% of the GDP from the Ganga Basin itself.
  • The Arth Ganga project’s interventions are in accordance with India’s commitments towards the UN sustainable development goals.

FEATURES OF ARTH GANGA :

  • Under Arth Ganga, the government is working on six verticals.
  • The first is Zero Budget Natural Farming, which involves chemical-free farming on 10 km on either side of the river, and the promotion of cow dung as fertiliser through the GOBARdhan scheme.
  • The Monetization and Reuse of Sludge & Wastewater is the second, which seeks to reuse treated water for irrigation, industries and revenue generation for Urban Local Bodies (ULBs).
  • Arth Ganga will also involve Livelihood Generation Opportunities, by creating haats where people can sell local products, medicinal plants and ayurveda.
  • The fourth is to increase public participation by increasing synergies between the stakeholders involved with the river.
  • The model also wants to promote the cultural heritage and tourism of Ganga and its surroundings, through boat tourism, adventure sports and by conducting yoga activities.
  • The model seeks to promote institutional building by empowering local administration for improved water governance.

MORE ABOUT THE MODEL :

  • JALAJ is a unique initiative developed to generate livelihood opportunities for local communities through shops, awareness boats (Jalaj Safari), homestays etc. JALAJ has been launched at 40 locations so far.
  • Arth Ganga is an initiative that strives to boost economy and livelihood in the Ganga Basin.

SYLLABUS: PRELIMS, CURRENT AFFAIRS

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