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OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)

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OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)

The Union government is looking to formally launch the Open Network for Digital Commerce (ONDC) this year to “democratise e-commerce” and “to provide alternatives to proprietary e-commerce sites”

WHAT IS ONDC?

  • ONDC is to be based on open-sourced methodology, using open specifications and open network protocols independent of any specific platform.
  • It is being developed as a counter to the current duopoly in the Indian e-commerce market which is largely dictated by Amazon and Walmart-owned Flipkart.

 

 

WHAT IS ONDC? WHAT ONDC IS NOT?
Market & Community led initiative A government regulatory body
An open network An application or a platform
Eliminates the need for a central intermediary A central intermediary
An enabler for massive digital commerce expansion A medium to help digitise business
An enabler for broad based innovation

 

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