OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)
The Union government is looking to formally launch the Open Network for Digital Commerce (ONDC) this year to “democratise e-commerce” and “to provide alternatives to proprietary e-commerce sites”
WHAT IS ONDC?
- ONDC is to be based on open-sourced methodology, using open specifications and open network protocols independent of any specific platform.
- It is being developed as a counter to the current duopoly in the Indian e-commerce market which is largely dictated by Amazon and Walmart-owned Flipkart.
|WHAT IS ONDC?
|WHAT ONDC IS NOT?
|Market & Community led initiative
|A government regulatory body
|An open network
|An application or a platform
|Eliminates the need for a central intermediary
|A central intermediary
|An enabler for massive digital commerce expansion
|A medium to help digitise business
|An enabler for broad based innovation