OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)

OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)

The Union government is looking to formally launch the Open Network for Digital Commerce (ONDC) this year to “democratise e-commerce” and “to provide alternatives to proprietary e-commerce sites”

WHAT IS ONDC?

  • ONDC is to be based on open-sourced methodology, using open specifications and open network protocols independent of any specific platform.
  • It is being developed as a counter to the current duopoly in the Indian e-commerce market which is largely dictated by Amazon and Walmart-owned Flipkart.

 

 

WHAT IS ONDC? WHAT ONDC IS NOT?
Market & Community led initiative A government regulatory body
An open network An application or a platform
Eliminates the need for a central intermediary A central intermediary
An enabler for massive digital commerce expansion A medium to help digitise business
An enabler for broad based innovation

 

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