OPEN NETWORK FOR DIGITAL COMMERCE (ONDC)
The Union government is looking to formally launch the Open Network for Digital Commerce (ONDC) this year to “democratise e-commerce” and “to provide alternatives to proprietary e-commerce sites”
WHAT IS ONDC?
- ONDC is to be based on open-sourced methodology, using open specifications and open network protocols independent of any specific platform.
- It is being developed as a counter to the current duopoly in the Indian e-commerce market which is largely dictated by Amazon and Walmart-owned Flipkart.
| WHAT IS ONDC? | WHAT ONDC IS NOT? |
| Market & Community led initiative | A government regulatory body |
| An open network | An application or a platform |
| Eliminates the need for a central intermediary | A central intermediary |
| An enabler for massive digital commerce expansion | A medium to help digitise business |
| An enabler for broad based innovation |
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